Holger Hinsch

Founder of hinsch.consulting | Strategy, Transformation, Processes & AI | For measurable results

Holger Hinsch is the founder of hinsch.consulting. He combines business, processes, technology, and artificial intelligence to effectively implement strategic initiatives and achieve measurable results.

He has more than 30 years of experience in media management and business development, as well as 18+ years of leadership and financial responsibility as an entrepreneur, general manager, and publishing director at both large corporations and small and medium-sized enterprises.

His experience ranges from strategy and business development to processes, organization, and product development, as well as digital transformation, technology, leadership, change management, and operational implementation.

Today, a major focus of his work is on AI consulting and the question of how companies can effectively use AI to drive growth, productivity, and measurable business value.

Key Consulting Areas and Expertise

Holger Hinsch supports companies through every stage of the process—from analysis and strategic assessment, through design and prioritization, to implementation and further development. His work centers on integrating business, processes, technology, and AI, with a clear focus on economic impact and measurable results.

A key focus of his current work is AI consulting.

In doing so, he focuses in particular on two areas:

AI Search & AI Revenue Readiness

How should companies position themselves so that they can be found, understood, and chosen in an increasingly AI-driven customer journey—and thereby generate demand, leads, and revenue? https://hinsch-consulting.com/ai-search/

AI Productivity Readiness

How can companies effectively integrate AI into their processes and organizational structure to boost productivity and execution capabilities and achieve measurable business value? https://hinsch-consulting.com/ai-productivity-readiness/

Other key areas of consulting include Media Consulting and Health Consulting.
In the media and entertainment sector, Holger Hinsch brings more than 30 years of industry, management, and business development experience to the table. In the field of health consulting, hinsch.consulting supports companies and organizations, particularly with strategic, digital, and AI-related issues, as well as with the further development of processes and business models.
Media Consulting: https://hinsch-consulting.com/media-consulting/
Health Consulting: https://hinsch-consulting.com/health/

Management and Consulting Approach

For Holger Hinsch, the starting point for consulting is the business, the specific use case, and the desired outcomes. Processes, technology, and AI are deployed where they make a meaningful economic contribution.

He therefore does not view AI initiatives as purely IT or marketing projects, but rather as decisions involving leadership, organization, processes, and investment. Among other things, this involves responsibilities, competencies, processes, and interfaces, as well as the targeted business value.

His many years of management experience in strategy and business development, product development, organizational management, digital transformation, and change management form the foundation for this.

Professional Experience and Selected Positions

hinsch.consulting | since 2021

Holger Hinsch founded hinsch.consulting on May 10, 2021. As the founder and owner, he advises and supports companies in strategic development and transformation projects, with a focus on AI consulting, media consulting, and health consulting.
hinsch.consulting company website: https://hinsch-consulting.com/

Bauer Media Group | 2013–2021

As General Manager / Publishing Director, Holger Hinsch was responsible for a wide-ranging publishing business within the Bauer Media Group.

His responsibilities included strategy and business development, revenue and budgeting, human resources and employee management, as well as reorganization and process optimization.

The projects included, among other things, the development of a digital MVP for an automated and personalized advisory application in collaboration with an external Scrum team, as well as a prototype for the dynamic, automated generation of printed pages from a content database.

Links and external sources:
Bauer Media Group – Company website: https://www.bauermedia.de
Bauer Media Group – Company press release on the appointment of Holger Hinsch: https://www.bauermedia.de/newsroom/archiv/artikel/holger-hinsch-takes-over-as-publishing-director-for-women’s-and-children’s-titles-at-pabel-moewig
kress – “Holger Hinsch Becomes Publishing Director at Pabel-Moewig”: https://kress.de/news/beitrag/115939-holger-hinsch-wird-verlagsleiter-bei-pabel-moewig.html

Bertelsmann SE & Co. KGaA | 2011–2012

As General Manager and Sales Director of rtv media group, a Bertelsmann Group company, Holger Hinsch was responsible for sales and business development for print and digital, as well as publishing products and marketing.

His responsibilities included establishing and expanding sales partnerships, strategic and operational product development, and the development of digital business strategies.

Links and external sources:
Bertelsmann SE & Co. KGaA – Company website: https://www.bertelsmann.com/de/
Healthcare Marketing – Personnel announcement regarding Holger Hinsch: https://www.healthcaremarketing.eu/_rubric/archive.php?rubric=Personalien&nr=12642
New Business – Industry news about Holger Hinsch: https://www.new-business.de/_rubric/detail.php?rubric=K%D6PFE&nr=618463

Blue Ocean Entertainment AG | 2008–2010

As General Manager / Publishing Director of Blue Ocean Entertainment AG, Holger Hinsch was responsible for product management, marketing, distribution, sales, and promotion.

In the company’s structure—which was still in its early stages at the time—there was a strong focus on the rapid development and implementation of new products and business opportunities. His responsibilities included market and product strategies, the launch of new publications and products, international licensing and merchandising, and the development of the B2B and B2C websites—including technology, structure, UX/UI, content, and social media.

Links and external sources:
Blue Ocean Entertainment AG – Company website: https://www.blue-ocean.de/
kress – “Blue Ocean Hires Holger Hinsch as Publishing Director”:https://kress.de/news/article/92332-blue-ocean-hires-holger-hinsch-as-publishing-director.html
DNV – Industry news about Holger Hinsch:https://www.dnv-online.net/_rubric/detail.php?rubric=Karriere&nr=28581&PHPSESSID=044pjp4dr4eg9jabqu9e7dakh0

kress – Industry report on Blue Ocean Entertainment and Holger Hinsch: https://kress.de/news/article/92310-blue-ocean-entertainment-a-princess-opens-the-doors-of-the-stuttgart-publisher-hires-a-publishing-director-and-announces-plans-for-2009-Three-New-Magazines-in-Collaboration-with-Toy-Manufacturers-New-Employees-at-Blue-Ocean-Entertainment-Have-Recently-Been-Handed-a-Thick-Binder-That-Provides-them-provides information about the Stuttgart-based publisher and its products; on the back cover of the so-called “logbook” is emblazoned a programmatic statement that every colleague…html

Axel Springer SE | 1996–2008

At Axel Springer SE, Holger Hinsch advanced through various roles in project and publishing management, including as a publishing coordinator, project manager, and publishing manager, and later took on responsibility for marketing and sales for various media brands.

His responsibilities included strategic and operational projects for senior management and the executive board, product and brand development, online relaunches, digital marketing, and business development. Even during this time, he worked on digital products and platforms and helped integrate traditional and digital media offerings.

Axel Springer SE – Company Website: https://www.axelspringer.com/de/

Industry and Project Experience

Holger Hinsch has particular expertise in the media and entertainment industry. In addition, through hinsch.consulting, he works with companies and organizations in knowledge-intensive industries—particularly healthcare and medicine—as well as law firms and specialized B2B and industrial companies.

These areas are united by a strong emphasis on knowledge, complex content, and quality-assured information. When it comes to the use of AI in particular, the goal is therefore to structure knowledge, make it accessible, and integrate it effectively into business and work processes.

Specific clients and projects are not publicly named in some cases due to existing confidentiality agreements.

Qualifications and Certifications

Certified AI Manager – Bitkom Academy
AI Manager exam, “Fundamentals of Artificial Intelligence and Potential Applications for Businesses,” successfully completed on May 6, 2024.

Training at the Bitkom Academy in collaboration with the German Research Center for Artificial Intelligence (DFKI). In addition to technical fundamentals, the training covered topics such as AI-based value creation, optimization, and transformation, as well as business areas, corporate culture, and transformation processes.

Bitkom Academy – AI Manager Training Program: https://bitkom-akademie.de/lehrgang/ausbildung-zum-ki-manager

Advanced Certified Scrum Product Owner (A-CSPO) and Certified Scrum Product Owner (CSPO)

Training and continuing education at it-agile. Certification by the Scrum Alliance.

Advanced Certified Scrum Product Owner (A-CSPO) – it-agile: https://www.it-agile.de/schulungen/scrum/advanced-certified-scrum-product-owner-a-cspo/

Certified Scrum Product Owner (CSPO) – it-agile: https://www.it-agile.de/schulungen/scrum/certified-scrum-product-owner-cspo/

Scrum Alliance:https://www.scrumalliance.org/

Certified Digital Product and Content Manager

Certification from the Academy of German Media.

German Media Academy: https://www.medien-akademie.de/

In addition, as part of his leadership roles, Holger Hinsch completed numerous continuing education courses, including those on leadership, change management, leadership in matrix organizations, project management, negotiation, and facilitation.

Education and Training

Holger Hinsch studied business administration at Freie Universität Berlin as part of the Axel Springer Scholarship Program, focusing on marketing, information technology, and general business administration. Prior to that, he completed an apprenticeship in publishing at Axel Springer.

Freie Universität Berlin: https://www.wiwiss.fu-berlin.de
Axel Springer SE: https://career.axelspringer.com/de/ausbildung-duales-studium

Technology and Partner Ecosystem

hinsch.consulting works with a specialized network of partners on technology and AI topics. This allows the company to bring additional technological and subject-matter expertise into projects as needed.

hinsch.consulting is an IBM Business Partner, a Microsoft Business Partner, and a Langdock Business Partner. These partnerships complement the company’s own consulting and implementation expertise, particularly in technology, digital transformation, and AI projects.

Partners and technology companies include, among others:
IBM Partner Plus: https://www.ibm.com/de-de/partnerplus
Microsoft Partner: https://partner.microsoft.com/de-de/
Langdock Partner: https://langdock.com/de/partners

Understanding of Counseling

Holger Hinsch views consulting as a combination of strategic clarity, business impact, and concrete implementation. The starting point is the business, the specific use case, and the desired outcomes. The goal is not only to develop concepts and recommendations, but also to work with clients to create solutions that work within the company and deliver measurable results.

Depending on the task at hand, he supports projects from the analysis and strategic consulting phases through planning and prioritization to execution, implementation, and ongoing operational development. In doing so, he serves as a strategic sparring partner, provides structural guidance, and, when necessary, actively assists with implementation.