HEALTH by hinsch.consulting
We can help you achieve your practice goals even more effectively:
Whether you want to boost your practice’s financial success, attract patients and staff, reduce your workload, or spend more time with your patients.
Based on your goals, we identify key priorities, support you in digitizing your practice, and further develop your processes.
How can we help you?
Expertise and Work Process
Our work process is based on a thorough assessment, the joint setting of goals, and expert implementation. We provide you with personalized, step-by-step support tailored to your needs:
Step 1
Get to Know Each Other & Initial Consultation
The consultation is free and non-binding.
You’ll have the chance to step off the treadmill for two hours and reflect on your current situation and your goals together with us .
After that, you decide whether to continue.
Step 2
Assessment of the Current Situation
We will work with you to analyze the current state of your practice, examining the following topics, among others:
- Target Audience
- Market & Positioning
- Clinic Offerings, Products, and Services
- Reputation and Visibility
- Digitization
- Offline Presence and Practice
Step 3
Definition of Objectives
Together with you, we’ll clarify and define your personal and practice goals, such as
- Increase profitability by offering more IGeL services and attracting more out-of-pocket patients and private patients
- Reducing Workload and Stress in the Clinic
- Increase patient satisfaction by reducing wait times and improving accessibility
- Finding and Engaging Employees Cost-Effectively (Employer Branding)
- Motivate employees, assign clear responsibilities
- Attract more patients from relevant target groups
- Improving Work-Life Balance
- Preparing for and Arranging Practice Succession
Step 4
Practice Strategy & Action Plan
Step 5
Development & Implementation
We don’t just develop the strategy—we also work with our experts to implement the necessary measures for you. Possible tools for implementation may include, for example:
1. Digitalization
- Process automation, e.g., appointment scheduling tool, prescription ordering, referral slots, patient forms, digital phone assistance
- Optimization of existing digital offerings, e.g., the website
- Concept, Development, and Design of New Digital Offerings
- Introduction of new services, such as video consultations
- Technology Selection, System Architecture & Implementation
- Use of AI
2. Communication: Consistent Focus on the Target Audience
- Effective marketing, strategic patient communication (online and offline)
- HR Marketing/Employer Branding
- Practice Visibility/Search Engine Marketing
- Creation of content and informational materials
- Design Development: Layout, Illustrations, Corporate Identity, Corporate Design
- Social Media Marketing
3. Practice Organization: Increase Efficiency—Reduce Costs and Effort
- Optimization of Workflows and Processes: Appointment, Patient, and Information Management
- Automation of Routine Tasks in Scheduling and Service
- Further Development of the Organization and Processes
About Us
We support you every step of the way—from the initial idea through in-depth analysis to operational implementation.
In doing so, we draw on our many years of expertise from both the healthcare sector and other industries.
Holger Hinsch
Holger Hinsch, Managing Partner at hinsch.consulting, has over 30 years of experience in the media, marketing, and healthcare sectors, with a focus on strategy development, digital transformation, and business and process development.
Lutz Ehmsen, an internist, gastroenterologist, and emergency physician, has many years of experience as a doctor and as the owner of a group practice.
Samina Keller, a medical assistant with a degree in nursing management, has been a practice manager for many years and has extensive experience in the management, organization, and quality management of medical care centers and medical practices.
Health- Experts
Health Experts
Our network is supported by knowledgeable experts who bring extensive practical experience to the table. This allows us to draw on proven expertise that significantly enriches and improves our work for your benefit.